The Click-Bait Dilemma - Part 1
Some thoughts on the impact that some of the more negative aspects of social media have on your wellbeing, some tips on how to lessen the impact and a few promises about our content.
Some thoughts on the impact that some of the more negative aspects of social media have on your wellbeing, some tips on how to lessen the impact and a few promises about our content.
I was lightly doomscrolling the other day on Facebook and a click-bait article sucked me in. I have a developed a process for dealing with click-bait: I look in the comments first and usually that gives me enough to see whether it's worth disappearing down the rabbit hole. If I'd stuck to that I would have been safe, but I didn't, because the bait was so juicy and aligned to my beliefs. So I just dived in.
Once in I was literally bombarded with pop ups, videos and adverts to an overwhelming level. But I persisted, swimming through the cesspit of advertising in the hope I would find that little island of truth that validated my beliefs. The article was hard to read because of the distractions, but the payload was so compelling and I was fully committed. If there had been a video as promised I'd have gone there as well, but there wasn't.
When I surfaced after maybe 2 minutes (but it felt longer), I went back to my process and read the comments and a couple of things became clear:
Fair play, I'd been hooked and reeled in.