Sometimes you just can't resist

I was lightly doomscrolling the other day on Facebook and a click-bait article sucked me in. I have a developed a process for dealing with click-bait: I look in the comments first and usually that gives me enough to see whether it's worth disappearing down the rabbit hole. If I'd stuck to that I would have been safe, but I didn't, because the bait was so juicy and aligned to my beliefs. So I just dived in.

Once in I was literally bombarded with pop ups, videos and adverts to an overwhelming level. But I persisted, swimming through the cesspit of advertising in the hope I would find that little island of truth that validated my beliefs. The article was hard to read because of the distractions, but the payload was so compelling and I was fully committed. If there had been a video as promised I'd have gone there as well, but there wasn't.

When I surfaced after maybe 2 minutes (but it felt longer), I went back to my process and read the comments and a couple of things became clear:

  1. There was no video of this supposed interview, because it was all made up nonsense;
  2. It was likely AI created and there were other versions circulating.

Fair play, I'd been hooked and reeled in.